Introduction To Digital Marketing

Introduction To Digital Marketing

Digital Marketing:

Digital Marketing is the process of promoting brands or products in electronic devices. In past, this process is done in an unethical way. But when Google started to update its algorithm there is a huge change in the google rankings and marketing strategies were implemented in a formal way. Digital Marketing as a study got the importance after 2013.

Main Digital Marketing techniques that are practiced on online are:

  1. SEO (Search Engine Optimization)
  2. SMO(Social Media Optimization)
  3. SEM (Search Engine Marketing )
  4. E-mail marketing
  5. Content marketing
  6. PPC(Pay-per-click advertising)
  7. Affiliate marketing

SEO( Search Engine Optimization):

It is a process used to rank the page better in the result page.

Types of SEO are:

  1. White Hat
  2. Black Hat
  3. Grey Hat
Some of the examples for offline marketing are:
  1. Ads that are delivered through voice in Radio.
  2. Calling or texting the person and making him buy the product.
  3. Advertising on TV

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