Off Page SEO

Off Page SEO

What is Off Page SEO?

Off Page SEO is the process where we do activities outside the website. Whereas in On Page SEO we do it inside the website. Off page SEO means not only building backlinks but there are many other things which I am going to discuss in this post. Off Page SEO is one of the SEO rankings Factors that contribute to website rankings.


Back links

Backlinks are the links that are pointing to your site. We create these backlinks using Anchor Texts, Links. Your website should have Quality Backlinks. What is Quality Backlink? For example, you run a site that is talking about technology. Then you should have a link from the site that is also talking about technology pointing to your domain.

The importance of having backlinks is that:

  • It improves Google Search Rank
  • It helps to pass the SEO juice so that the Google bots can easily crawl to your site
  • You get more traffic to your site

Now what is a Quality backlink:

  • Link coming from high page rank site or blog
  • The site that has high Domain authority
  • Link from the website that has a similar concept or content
  • Stay away from paid links

When Google finds that your website is having most links pointing to your site, then it thinks that your site is more valuable and gives a good search rank. This is because the SEO juice is passing from other sites to your site. What if SEO juice doesn’t pass? So we can get these backlinks as no follow and Do follow.

What is No follow link?

When other pages will not allow google to go to your page though you got backinks from them then that is No follow link. Simply defining, the SEO juice will not pass to your site. No follow links will not be liked by Google. They will not help in ranking the page.

A no follow link is created with the no follow link HTML tag

<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>

What is do follow link?

It is contrast to no follow link. SEO juice will pass through your site. By default all the links are do follow links unless modified to no follow.

Here is an example of what a dofollow link looks like in HTML:

<ahref="http://raventools.com">great seo tools</a>

Benefits of do follow links:

To improve Google page rank, you must get Quality backlink. To get Good page rank, you must build dofollow backlink (instructs spiders/bot to follow this link).

  • Better search rank.
  • Improves blog authority.
  • Content ranks higher.
  • Higher page rank attracts advertisers.

If a webpage has two links pointing to the same page of other website and out of two links, first is nofollow and the 2nd one is dofollow then Google bot consider the first link and ignores the second one, so in such scenario, the dofollow link gets ignored by the bot and no link juice passed. The same rule applies for internal links too.

How to Build do follow links:

  1. Guest Blogging:- You could get quality do follow link by guest posting. Find websites that are accepting guest posts. Choose those that contain higher ranks and good domain authority. Send them the content titles that you want to post and ask if they are interested in. Sometimes we may not get a reply. But don’t stop the trails.
  2. Commenting on the sites that have similar content:- Commenting on the blogs helps you to get backlinks. By commenting you expose yourself and you read the content and update yourself. If you comment on the page that gets more traffic and has a higher rank then the traffic to your website also increases because of backlink.
  3. Blogger outreach:- One way to get a blogger to place a link on their blog is to give them an incentive. Show them the success of your previous content in terms of visits, social shares, links, comments generated – if you can demonstrate how successful your content is likely to be when the place, that is far more appealing to bloggers.
  4. Build Infographics:-  Good infographics have the ability to make your content go viral, generate tons of high-quality backlinks, and improve your site’s overall SEO.

Web Directories:-

Web Directories lists websites by subject and is usually maintained by humans instead of software. List your website in the relevant category. This helps in good SEO rankings.

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