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What is SEO? Top 10 SEO ranking factors

What is SEO? Top 10 SEO ranking factors

SEO (Search Engine Optimization):

SEO

SEO is the method of optimizing the website or content or web blog so that it stands 1st in google search rankings. This process includes On-page SEO and Off-page SEO. Below are the SEO ranking factors:-

Top 10 SEO ranking factors

  1. Secured sites(HTTPS)
  2. Loading Time(In Mobile and Desktop)
  3. Websites that are mobile friendly
  4. Domain Age, URL, and Authority
  5. Optimized Content and Images
  6. Technical SEO
  7. User Experience (RankBrain)
  8. Quality Backlinks
  9. Schema Markup
  10. Real Business Information

Secured sites:

Secured HTTPs

Look at the URL of the website. If URL begins with “https” it means the site is secured using an SSL Certificate (the s stands for secure). The main advantage of machine-readable Hypertext Transfer Protocol Secure (HTTPS) is that it provides a secure affiliation to users on the pages who share personal data with you. So as to rank higher you need to have a secured page. 

Loading Time:

Load Time

If the loading time of the page is more Google bot crawls fewer pages which affect your index. If the loading time is smaller, say 3 seconds then the visitor might stay longer on your page or website.

Websites that are mobile friendly:

Mobile Friendly

This is another major ranking factor. Most of them use mobile phones than desktops to access the net. So Google bot displays the sites that are mobile-friendly first.

Domain Age, URL, and Authority:

Google finds the domain age. If you’re there for a long time, that must probably mean you’re writing quality content. It implies that your site is up because of a reason and you’re not just any spam sites that is using blackhat techniques for the search ranking.

Using a URL that contains keywords can enhance your site’s search visibility. Page Authority (PA) is a score developed by Moz. It predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to hundred, with higher scores corresponding to a greater probability to rank.  

Optimized Content and Images:

Image optimization is reducing the size of the image without reducing its quality so that the page loads faster. The process of making your content much convenient to both search engines and users is called content optimization. If the image and content are highly optimized then the Google bot gives importance to your website than others.

Technical SEO:

Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings).

Some of the advanced SEO techniques are:

Quality Back-links:

Backlinks

A backlink is a link that one website gets from another website. Quality backlinks make a huge impact on a website’s search engine ranking results. This is why backlinks are considered very useful for improving a site’s SEO ranking. Search engines calculate rankings using many factors to display search results. No one knows for sure how much prominence do search engines give to backlinks when listing results, however, what we do know is that they are very important.

Schema Markup:

Schema Markup

One of the latest updates in SEO is called schema markup. This new method of optimization is one of the most powerful. But it is least-utilized forms of SEO available today. Schema markup is code (semantic vocabulary) that you write on your website to help the search engines return more accurate results for users. You don’t need to have any coding skills for this. Web pages with markup still use HTML. The only difference is adding bits of schema.org vocabulary to HTML Microdata.

Real Business Information:

This tip is very important for businesses targeting particular local areas. The presence or absence of business information is one of the most crucial local SEO ranking factors.

So it is important to look after areas like:

  • NAP – name, address, phone number
  • Business listings on Google My Business and Facebook
  • Reviews on both relevant sites and directories like Bing and others
  • The right local search terms

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