What is SEO? Top 10 SEO ranking factors

What is SEO? Top 10 SEO ranking factors

SEO (Search Engine Optimization):

SEO is the process of optimizing the website or blog so that it stands first in google search rankings. This process includes On-page SEO and Off-page SEO.

Top 10 SEO ranking factors

  1. Secured sites(HTTPS)
  2. Loading Time(In Mobile and Desktop)
  3. Websites that are mobile friendly
  4. Domain Age, URL, and Authority
  5. Optimized Content and Images
  6. Technical SEO
  7. User Experience (RankBrain)
  8. Quality Backlinks
  9. Schema Markup
  10. Real Business Information

Secured sites:

Look at the URL of the website. If it begins with “https” it means the site is secured using an SSL Certificate (the s stands for secure). The main benefit of Hypertext Transfer Protocol Secure (HTTPS) is that it provides a secure connection to users on the pages where they share personal data with you. So in order to rank higher you must have a secured page. 

Loading Time:

If the loading time of the page is more Google bot crawls less pages which effects your index. If the loading time is less then the visitor might spend more time.

Websites that are mobile friendly:

This is another major ranking factor. Most of them use mobile phones than desktops to access the web. So Google bot displays the sites that are mobile friendly first.

Domain Age, URL, and Authority:

Google looks at the domain age just because if you’re up there for a long time, that must probably mean you’re publishing quality content. It only means that your site is up because of a reason and you’re not just any spam sites that go up and then disappear from the radar.

Using a URL that includes keywords can improve your site’s search visibility. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.  

Optimized Content and Images:

Image optimization is reducing the size of the image without reducing its quality so that the page loads faster. The process of making your content much convenient to search engines and attractive to users is called content optimization. If the image and content are well optimized then the Google bot gives importance to your site.

Technical SEO:

Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings).

Some of the advanced SEO techniques are:

Quality Back-links:

A backlink is a link one website gets from another website. Quality backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much weight search engines give to backlinks when listing results, however, what we do know for certain is that they are very important.

Schema Markup:

One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today. Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. You don’t need to learn any new coding skills. Web pages with markup still use HTML. The only difference is adding bits of schema.org vocabulary to HTML Microdata.

Real Business Information:

This tip is important for businesses targeting particular local areas. The presence or absence of business information is one of the most crucial local SEO ranking factors.

So it is important to look after areas like:

  • NAP – name, address, phone number
  • Business listings on Google My Business and Facebook
  • Reviews on both those sites and on relevant directories like Yelp and others
  • The right local search terms

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